Logo reflects the marketing strategy. It is the face of the company that’s why the basic elements of corporate identity are based on the logo.
Logo contains the basic colour palette, type, elements of style. For being remembered better logo must be original but neither overloaded with colour or complex geometric shapes and while being on the whole advertisements, printing things and souvenirs, logo should inform the direction of the company.
Creating a corporate identity
Professionally designed corporate identity positively influences the formation of the company image, enhances the effectiveness of advertising contacts with consumers, promotes the growth of market reputation, gains the trust of partners.
To create a corporate identity such components as a logo,a type, trade mark colours are used. Then any advertising and souvenir products (business cards, booklets, envelopes, folders, notebooks, pens, etc.) have to be created in a single corporate identity.